蜘蛛直播官网 11月05日讯 11月5日，切尔西俱乐部携手切尔西基金会，连续三年发起圣诞公益活动“That’sProperChels”，旨在支持伦敦社区。今年的活动灵感源自经典电视圣诞购物节目，一线男女球员亲自亮相，呈现精彩展示。
11月5日，体育新闻传来消息，切尔西足球俱乐部携手其慈善机构切尔西基金会，已连续第二年共同发起了一项名为“That’s Proper Chels”的圣诞节主题公益活动，旨在支持伦敦地区的社区发展。
在本次盛会中，我们重现了那家经典的电视圣诞购物节目，一线男女球员亲临镜头，向观众呈现了一系列节日主题的周边产品以及传统文化元素，以此弘扬切尔西特有的文化精神。活动的重心聚焦于慈善援助：所售节日周边商品的部分收入，将慷慨捐献给切尔西基金会及我们的合作伙伴，旨在减轻伦敦及其周边社区居民在节日期间的孤独感和社交隔离感。
Since the inception of the first Christmas initiative in 2024, an impressive sum of over 280,000 pounds has been raised for various projects. The funds have been garnered from the sales of festive merchandise at the Stamford Bridge store and online shopping portal, as well as generous contributions from fans and staff members. These proceeds are dedicated to supporting the homeless and individuals living alone in the southwest London and Surrey regions. Moreover, supporters have the opportunity to donate gifts at the home matches of both the men's and women's teams. Last year, a total of 3,200 presents were collected and distributed to those in need.
本年度的宣传视频以复古怀旧为主题，精心打造了一款模拟切尔西专属电视频道的体验。节目中融入了购物推荐、嘉宾间的互动以及趣味游戏，旨在唤起观众们关于家人团聚、共同观看电视节目、翻阅商品目录挑选礼物的温馨回忆。此外，短片还巧妙地融入了公益呼吁，弘扬圣诞节的分享精神。帕尔默、罗杰斯、卡彭特、汤普森等男女球员均参与了此次宣传活动，相关宣传材料已分别在社交媒体和伦敦的户外广告牌上亮相。
在节庆季，一系列特色商品同步上架，消费者既可在网络店铺选购，亦可在斯坦福桥的实体店找到。圣诞主题的毛衣成为热门选择，往年的款式往往迅速脱销。除了两款流行的蓝色款式，今年还推出了以复古为主题的节日球衣，其配色向三十年前那款令人难忘的橙灰色客场球衣致敬。商品阵容还包括圣诞主题的围巾、针织帽，2026/27赛季的完整球衣系列，以及众多小礼品。
在节庆期间，该俱乐部在伦敦市中心繁华地带的考文特花园启动了首个线下配套项目——“That’s Proper Chels”快闪店。店面以电视屏幕风格的橱窗设计吸引眼球，店内供应一系列限量版节日周边商品，为球迷打造了一次别具一格的圣诞购物之旅。此外，店铺的部分收入也将被用于支持反孤独的公益事业。
Laura Codling, the head of Chelsea Foundation, emphasized that Christmas is traditionally a time for family gatherings, yet many local residents often feel isolated during the holiday. The club aims to channel the fans' passion for the team into tangible support for the community, by providing funding to local organizations to sustain their assistance programs throughout the year.
The foundation, in addition to hosting a charity sale of goods, organizes an annual Christmas luncheon at Stamford Bridge, extending hospitality to individuals living alone. Commencing from November 14th, gift donation stations will be set up at the home matches of both the Chelsea men's and women's teams. Fans have the opportunity to contribute presents at the venue. Alternatively, supporters may make a donation of five pounds by sending a text message to the foundation, thereby aiding in the support of assistance programs.
